Clarity, relevance, and leverage for B2B teams that need to move faster.
I help B2B companies make their value obvious—to the right people, in the right channels, at the right moments.
For over a decade, I’ve worked behind the scenes with founders, agency owners, and product teams to solve one of the most overlooked problems in B2B growth: how to translate deep expertise into messaging and marketing that actually lands.
Sometimes that means rethinking positioning.
Sometimes it means building a lean content system.
Sometimes it means stepping in to help drive go-to-market for a new product or feature.
But the goal is always the same: make your relevance unmistakable so your sales, marketing, and product teams stop spinning their wheels.
What I’m known for:
- Sharp positioning and messaging frameworks that don’t get lost in abstraction
- Building systems that turn founder insight into consistent, high-leverage marketing
- Helping technical or service-heavy businesses explain what they do without dumbing it down
- Being the person clients call when they’re tired of overthinking and ready to move
Who I work with:
I primarily support:
- B2B software and product companies
- Expert service providers and productized agencies
- Founders and teams with traction who want to scale their message, not just their workload
Sometimes that looks like advisory.
Sometimes it’s project-based work.
Sometimes I just help you make sense of what’s not working.
Current work:
- Founder of Haus Advisors, where I help dev and design agencies grow through better positioning and relevance-first marketing.
- Creator of 4P Framework—a framework for building a predictable pipeline by aligning positioning, publishing, productization, and partnerships.
- Advisor and collaborator on AI tools and lean GTM strategies for early-stage B2B teams.
- Host of Behind the Agency, a show that digs into how real B2B firms grow.
Personal note:
I live in Spokane, WA with my wife and son. I care deeply about building a business that reflects my values: clarity over hype, relationships over vanity metrics, and long-term impact over short-term wins.
If any of that resonates, I’d love to connect.
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