# I figure out why buyers pick you, then build the things that prove it.

David Hoos. Canonical: https://davidhoos.com/about

I'm David Hoos. I've worked in marketing since 2012, inside companies, at agencies, and now at my own firm. The titles changed. The job mostly didn't.

---
## The story

I started on the service side. For seven years at Canon Press, a publisher, I ran client services and fulfillment. I spent my days answering customers, which turned out to be the best marketing training there is.

Alongside that I ran a small design and marketing studio, Uncommon Creative, for small businesses. Every project started with a questionnaire I wrote: who is this for, and why should they care?

In 2013 I went in-house at Lightcast, a labor-market data company. I brought in marketing automation there and doubled how fast our email list grew. It was my first look at what happens when a system does the work a person used to do by hand.

Then four years as Director of Marketing at The Good, a conversion consultancy. I ran content, SEO, paid, and partnerships, and led a site redesign. Organic traffic grew 500% in a year.

After that I led marketing at Conversmart, where I launched a research report, an email course, and a podcast. Then The Outloud Group, where I started by interviewing customers. The words they used became the playbook, and leads grew by more than half in the first year.

In 2023 I started Haus Advisors to do that work for founder-led agencies. I also host Behind the Agency, a podcast where founders tell me how they actually grew. Along the way I started building AI routines to run the parts of my business that repeat. There are now dozens of them.

## What I believe

**Your buyer's words beat yours.** The best line on your website is usually something a customer already said on a call. My job is to go find it.

**Proof beats promise.** A result someone can check survives the meeting you're not in. An adjective doesn't.

**Strategy is only as good as what ships.** A plan in a folder changes nothing. I'd rather build the first version with you and let it run.

**Good systems make people more useful, not less.** That's how I use AI. It does the repeat work, and a person makes the calls that matter.

## How I work

**You work with me.** No junior team and no handoff after you sign.

**I stay neutral.** Nobody pays me to recommend their tool or service.

**I leave things your team can run.** If the work only works while I'm there, I didn't finish it.

**I'll tell you if I'm the wrong fit.** And I'll point you to someone better if I know one.