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My Book Wishlist
Last updated: October 5, 2020. If you couldn’t tell, I like books. And I’m always being recommened new books that I should read. In this post, I’m listing the books that I’ve heard good things about and that I want to read soon. The way I see it, maybe you can benefit from the books…
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My Marketing Expert Sourced List of Customer Psychology Books
In early 2020, I told a bunch of expert marketers that I had a friend who wanted to learn more about customer psychology. I asked them what are the best books they would recommend to them. This is the list that emerged. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business,…
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Why Personal Brands are Key to Agency Growth
What do personal brands have to do with agency growth? A lot more than you think. Let me unpack it for you. The best place to start is by reflecting on how customers make decisions when thinking about hiring a new agency. The other day I ran a quick poll to confirm something that I…
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My Running List of Resources on Copywriting, Brand, and Storytelling
These are a combination of books recommended to me and books that I’ve read. I’m sharing this here as a public collection of recommended books on the topic. Ogilvy on Advertising The Boron Letters The Copywriter’s Handbook: A Step-by-Step Guide to Writing Copy That Sells CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency…
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Does Quantity Lead to Quality? [An Experiment]
![Does Quantity Lead to Quality? [An Experiment]](https://davidhoos.com/wp-content/uploads/2020/01/juliet-furst-tFteUnwflA0-unsplash-scaled.jpg)
Quantity leads to quality. That’s the assertion I’ve seen outlined a few places recently, including this article from Chris Do from The Futur. I wasn’t immediately convinced, but this story from the book Art and Fear made me give it a second thought. The story goes that: The ceramics teacher announced on opening day that he was…
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My Book List
This is my running list of books that I have enjoyed and have taken key insights from. As time goes on, I’ll be adding more books, adding new details and my insights around each book, and more. Download the entire list Built to Sell Small Giants Made to Stick Lean Startup Key Person of Influence,…
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46 Awesome Places to Find Free Stock Photos
I’m a big fan of free stock photography but I know it can be tricky to keep track of all the places you can find it. That’s why I’ve put this list of 46 awesome places to find free stock photos. I plan to keep this as an ongoing list (bookmark?) as I discover new great…
