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My Marketing Expert Sourced List of Customer Psychology Books

In early 2020, I told a bunch of expert marketers that I had a friend who wanted to learn more about customer psychology. I asked them what are the best books they would recommend to them. This is the list that emerged. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business,…
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My Running List of Resources on Copywriting, Brand, and Storytelling

These are a combination of books recommended to me and books that I’ve read. I’m sharing this here as a public collection of recommended books on the topic. Ogilvy on Advertising The Boron Letters The Copywriter’s Handbook: A Step-by-Step Guide to Writing Copy That Sells CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency…
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Does Quantity Lead to Quality? [An Experiment]
![Does Quantity Lead to Quality? [An Experiment]](https://davidhoos.com/wp-content/uploads/2020/01/juliet-furst-tFteUnwflA0-unsplash-scaled.jpg)
Quantity leads to quality. That’s the assertion I’ve seen outlined a few places recently, including this article from Chris Do from The Futur. I wasn’t immediately convinced, but this story from the book Art and Fear made me give it a second thought. The story goes that: The ceramics teacher announced on opening day that he was…






