My Marketing Expert Sourced List of Customer Psychology Books


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In early 2020, I told a bunch of expert marketers that I had a friend who wanted to learn more about customer psychology.

I asked them what are the best books they would recommend to them.

This is the list that emerged.

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and LifeRory Sutherland
The Brain Audit: Why Customers Buy (and Why They Don’t)Sean D’Souza
The Brain Sell: When Science Meets ShoppingDr David Lewis
Predictably Irrational: Predictably Irrational: The Hidden Forces That Shape Our DecisionsDan Ariely
Gut Feelings: The Intelligence of the UnconsciousGerd Gigerenzer
The Choice Factory: 25 behavioural biases that influence what we buyRichard Shotton
Presuasion: A Revolutionary Way to Influence and PersuadeRobert Cialdini Ph.D
Made to Stick: Why Some Ideas Survive and Others DieChip Heath, Dan Heath
Influence: The Psychology of PersuasionRobert Cialdini Ph.D
The Person and the Situation: Perspectives of Social PsychologyLee Ross, Richard Nisbett
Thinking Fast & SlowDaniel Kahneman
Behave: The Biology of Humans at Our Best and WorstRobert M. Sapolsky
Win Bigly: Persuasion in a World Where Facts Don’t MatterScott Adams
Buyology: Truth and Lies About Why We BuyMartin Lindstrom
Atomic Habits: An Easy and Proven Way to Build New Habits and Break Bad OnesJames Clear
The Paradox of Choice: Why More Is LessBarry Schwartz
The Jobs-to-be-Done Handbook: Practical techniques for improving your application of Jobs-to-be-DoneChris Spiek, Bob Moesta
Contagious: Why Things Catch OnJonah Berger
The Tipping Point: How Little Things Can Make a Big DifferenceMalcolm Gladwell
Scientific AdvertisingClaude Hopkins
Brainfluence: 100 Ways to Persuade and Convince Consumers with NeuromarketingRoger Dooley
Hooked: How to Build Habit Forming ProductsNir Eyal
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They DoClotaire Rapaille
Obviously AwesomeApril Dunford
How to Win Friends and Influence PeopleDale Carnegie
The Innovator’s Solution: Creating and Sustaining Successful GrowthClayton M. Christensen, Michael E. Raynor
Hidden Persuasion: 33 Psychological Influences Techniques in AdvertisingMarc Andrews
The Power of Moments: Why Certain Experiences Have Extraordinary ImpactChip Heath, Dan Heath
Start at the End: How to Build Products That Create ChangeMatt Wallaert
Nudge: Improving Decisions About Health, Wealth, and HappinessRichard H. Thaler, Cass R. Sunstein
Never Split the Difference: Negotiating As If Your Life Depended On ItChris Voss, Tahl Raz
Between Parent and ChildDr. Haim G. Ginott
A Treatise of Human NatureDavid Hume
The Interpretation of DreamsSigmund Freud
Basic Writings of KantImmanuel Kant
Man and His SymbolsCarl Jung
Neuro Design: Neuromarketing Insights to Boost Engagement and ProfitabilityDarren Bridger
Neuromarketing For DummiesStephen J. Genco, Andrew P. Pohlmann, Peter Steidl
Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and MarketingWill Leach
Misbehaving: The Making of Behavioral EconomicsRichard H. Thaler
Descartes’ Error: Emotion, Reason, and the Human BrainAntonio Damasio
The Undoing Project: A Friendship That Changed Our MindsMichael Lewis
Irrationality: The Enemy WithinStuart Sutherland
Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress
Bob Moesta
Spent: Sex, Evolution, and Consumer BehaviorGeoffrey Miller

Collected from this thread: https://twitter.com/davidhoos/status/1227964825914884097

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