{ "_about": "Machine-readable media kit for David Hoos. Same facts as https://davidhoos.com/media-kit. Attribution: link to davidhoos.com.", "name": "David Hoos", "title": "Marketing strategist. Founder, Haus Advisors. Host, Behind the Agency.", "location": "Spokane, Washington", "email": "david@hausadvisors.com", "url": "https://davidhoos.com", "bios": { "oneLine": "David Hoos is the founder of Haus Advisors and host of Behind the Agency. He helps founder-led agencies grow without the founder in every deal.", "short": "David Hoos is the founder of Haus Advisors, a growth consultancy for founder-led agencies, and the host of Behind the Agency. He has marketed and sold professional services since 2012 and worked with agencies since 2016. His work has attracted leads from brands like Nike, Columbia Sportswear, The Economist, and Magic: The Gathering.", "medium": "David Hoos is the founder of Haus Advisors, a growth consultancy that helps founder-led agencies grow without the founder in every deal. He has marketed and sold professional services since 2012 and worked with agencies since 2016, including running growth inside one. His work has attracted leads from brands like Nike, Columbia Sportswear, The Economist, and Magic: The Gathering. David hosts Behind the Agency, a podcast with over 75 episodes on how agencies actually grow, and has published over 80 articles on positioning, proof, and demand for expertise businesses. He lives in Spokane, Washington.", "speakerIntro": "Our guest today is David Hoos. David is the founder of Haus Advisors, where he helps founder-led agencies build a growth engine the company can run without them. He's been marketing and selling professional services since 2012 and working with agencies since 2016, and his work has attracted leads from brands like Nike, Columbia Sportswear, The Economist, and Magic: The Gathering. He also hosts Behind the Agency, a podcast with over 75 conversations with agency founders about how they actually grew. Please welcome David Hoos." }, "facts": { "professionalServicesSince": 2012, "agenciesSince": 2016, "yearsInProfessionalServices": 14, "podcastEpisodes": { "value": 75, "display": "over 75", "asOf": "2026-09-10", "source": "David, confirmed", "short": "75+" }, "articles": { "value": 90, "display": "90", "asOf": "2026-10-21", "source": "reference/content-inventory.md (90 published on hausadvisors.com/blog)" }, "agenciesAdvised": { "value": 30, "display": "30+", "asOf": "2026-09-10", "source": "hausadvisors.com/about" }, "audience": { "value": 12000, "display": "12k+", "asOf": "2026-09-22", "source": "old media kit; refresh from Kit + AuthoredUp before launch", "needsRefresh": true }, "proofLine": "Work that attracted leads from brands like Nike, Columbia Sportswear, The Economist, and Magic: The Gathering." }, "headshots": [ { "id": "square", "label": "Square", "url": "https://davidhoos.com/media/david-hoos-square.jpg" }, { "id": "full", "label": "Full", "url": "https://davidhoos.com/media/david-hoos-full.png" } ], "logos": [], "topics": [ { "id": "founder-bottleneck", "lane": "haus", "title": "Why the agency grows exactly as fast as the founder's calendar", "angle": "Referrals come to the founder, the founder takes the first call and holds the biggest relationships, so the company can't grow past one person. What moves out of the founder's head first, and what it costs to leave it there.", "audience": "Agency founders, $1M to $5M" }, { "id": "strategy-doc-vs-system", "lane": "haus", "title": "A strategy document is not a growth system", "angle": "Most founders have bought strategy before. Workshops, a good plan, a folder. Why the plan never leaves the founder, and how to hand each piece to a named person on the team.", "audience": "Agency and consultancy founders" }, { "id": "more-leads-wrong-move", "lane": "haus", "title": "More leads is usually the wrong first move", "angle": "If the positioning is vague and the founder runs every call, more leads makes the bottleneck worse. What to fix before turning up the volume.", "audience": "Agency founders, marketing leaders at service firms" }, { "id": "expensive-things", "lane": "craft", "title": "Expensive things need a different kind of marketing", "angle": "When a purchase costs a lot and has to be justified to someone else, the buyer deliberates. Why proof beats promise, why the message has to survive being repeated by a stranger, and what that changes about positioning.", "audience": "Founders and marketing leaders at high-ticket B2B companies" }, { "id": "why-us-from-best-work", "lane": "craft", "title": "Reverse-engineering your 'why us' from your best five clients", "angle": "The strongest positioning doesn't come from a brainstorm. It comes from what your best engagements had in common: not the industry, the problem. A method anyone can run in an afternoon.", "audience": "Expertise businesses: consultancies, agencies, professional services" }, { "id": "proof-that-transfers", "lane": "craft", "title": "Proof that transfers: case studies a buyer can check", "angle": "Most case studies are adjectives with a logo. How to build proof around retention, outcomes, and the thing the buyer is actually afraid of.", "audience": "Marketing leaders at B2B software and services companies" }, { "id": "build-in-public-solo", "lane": "craft", "title": "Building a one-person advisory in public", "angle": "What it looks like to run a solo practice on systems, agents, and a repo instead of a team: what got automated, what didn't, and what the numbers say.", "audience": "Solo consultants, fractional leaders, indie builders" } ], "speaking": { "fee": "$2,000 plus airfare", "feeNote": "Waived in some cases. CONFIRM with David before launch (open decision 4).", "levels": [ "Panel", "Breakout session", "Keynote" ], "promotion": "David promotes every event or show he's a guest on through his newsletter and personal channels.", "audienceOffer": "A free 30-minute strategy call for anyone who mentions they heard him on your show or at your event." }, "links": { "linkedin": "https://www.linkedin.com/in/davidhoos", "x": "https://x.com/davidhoos", "youtube": "https://www.youtube.com/@HausAdvisors", "haus": "https://www.hausadvisors.com", "podcast": "https://www.hausadvisors.com/podcast", "press": "https://davidhoos.com/press", "mediaKit": "https://davidhoos.com/media-kit" }, "recentAppearances": [ { "id": "dynamicagencyos-why-clients-replace-agencies-2026", "type": "quote", "outlet": "Dynamic Agency OS blog", "title": "Why Clients Replace Agencies That Are Doing Great Work", "date": "2026-09-25", "url": "https://dynamicagencyos.com/blog/why-clients-replace-agencies-that-are-doing-great-work", "topic": "Cites David’s example of an agency with a 92 NPS that lost four of its top ten clients in a year.", "hostOrEditor": "Chris DuBois", "verified": true, "source": "Firecrawl search for Hoos + Haus Advisors; page fetched 2026-10-02", "notes": "Cites David's example of an agency with a 92 NPS that lost four of its top ten clients in a year" }, { "id": "modash-influencer-briefing", "type": "quote", "outlet": "Modash blog", "title": "Influencer Briefing: 7 Things To Include (+Free Template)", "date": "2026-09-21", "url": "https://www.modash.io/blog/influencer-briefing", "topic": "Quoted on using real product review language in creator briefs.", "hostOrEditor": "Whitney Blankenship", "verified": true, "source": "Firecrawl search; page fetched 2026-10-02", "notes": "Quoted as David Hoos from Outloud Group on using real product review language in creator briefs; date shown is the page's last update" }, { "id": "whatconverts-revenue-retainer-2026", "type": "quote", "outlet": "WhatConverts blog", "title": "Trust Before Price: The First 30 Days of a Revenue Retainer", "date": "2026-08-11", "url": "https://www.whatconverts.com/blog/your-first-30-days-with-a-revenue-retainer/", "topic": "Quoted on why objections are about cash flow, confidence, or scope, not price.", "hostOrEditor": "Alex Thompson", "verified": true, "source": "Ahrefs backlinks to hausadvisors.com; page fetched 2026-10-02", "notes": "Quotes David on objections being cash flow, confidence, or scope uncertainty rather than price; credits his $90,000 revenue retainer example" }, { "id": "medium-16-experts-ai-outreach-2026", "type": "quote", "outlet": "Medium (Yara Abboud)", "title": "16 Experts on What AI Outreach Is Actually Exposing in B2B", "date": "2026-06-30", "url": "https://medium.com/@yarauntangles/16-experts-on-what-ai-outreach-is-actually-exposing-in-b2b-7386b3f7d4de", "topic": "Expert roundup. David on buyers detecting AI-written outreach and responding less.", "hostOrEditor": "Yara Abboud", "verified": true, "source": "Firecrawl search; page scraped 2026-10-02", "notes": "Expert roundup; David's entry is number 15 on buyers detecting AI-written outreach and responding less" }, { "id": "sales-schema-digital-agency-growth-2026", "type": "podcast", "outlet": "The Digital Agency Growth Podcast (Sales Schema)", "title": "David Hoos on Positioning, the \"Halo Effect,\" and Why Legacy Brands Beat Funded Startups", "date": "2026-05-21", "url": "https://salesschema.com/david-hoos-on-positioning-the-halo-effect-and-why-legacy-brands-beat-funded-startups/", "topic": "Positioning for dev agencies, the halo effect of niching deep, why legacy brands beat funded startups, and code as a lead magnet.", "hostOrEditor": "Dan Englander", "verified": true, "source": "Brand reference Part 3; salesschema.com page and YouTube upload (2026-05-21) fetched; Dan Englander is an Attio contact", "notes": "Positioning for dev agencies, the halo effect of niching deep, legacy brands over funded startups, code as a lead magnet; also on YouTube at https://www.youtube.com/watch?v=PvHLFzdpzLU" }, { "id": "business-insider-round-table-2026", "type": "podcast", "outlet": "Business Insider: Round Table Podcast", "title": "The 5 Pillars of Scalable Agency Growth with David Hoos", "date": "2026-05-08", "url": "https://podcasts.apple.com/us/podcast/the-5-pillars-of-scalable-agency-growth-with-david-hoos/id1862928567?i=1000766795379", "topic": "A predictable growth pipeline for software development agencies: positioning, productization, publishing, partnerships, persistence, and AI.", "hostOrEditor": "Amanda Bedard", "verified": true, "source": "Brand reference Part 3; Apple Podcasts page fetched; recorded 2026-04-21 per repo Granola mine list; Amanda Bedard is an Attio contact", "notes": "Predictable growth pipeline for software development agencies: positioning, productization, publishing, partnerships, persistence, and AI; 28 minutes" }, { "id": "wiideman-search-governance-2026", "type": "quote", "outlet": "Wiideman Consulting Group", "title": "Search Governance: What Breaks First as Multi-Location Brands Scale?", "date": "2026-05-08", "url": "https://www.wiideman.com/search-governance/what-breaks-first-as-multi-location-brands-scale", "topic": "Quoted on how centralized review responses create contextual debt.", "hostOrEditor": "Steve Wiideman", "verified": true, "source": "Firecrawl search; page fetched 2026-10-02", "notes": "Quoted as Agency Growth Advisor at Haus Advisors on centralized review responses creating contextual debt" }, { "id": "rock-account-manager-skills-2026", "type": "quote", "outlet": "Rock blog", "title": "Account Manager Skills That Grow Retainers (Not Just Retain Them)", "date": "2026-04-21", "url": "https://www.rock.so/blog/key-account-manager-skills", "topic": "Quoted on expansion revenue costing a tenth of acquisition, and why clients only ask for work already on their roadmap.", "hostOrEditor": "Nicolaas Spijker", "verified": true, "source": "Firecrawl search; page fetched 2026-10-02", "notes": "Quotes David on expansion revenue costing a tenth of acquisition and clients only asking for work already on their roadmap" }, { "id": "ravetree-productized-services-2026", "type": "byline", "outlet": "Ravetree blog", "title": "Why Agencies With Productized Services Grow Faster (And How to Start)", "date": "2026-03-19", "url": "https://www.ravetree.com/blog/why-agencies-with-productized-services-grow-faster-and-how-to-start", "topic": "Guest post on productized services as a growth lever for agencies.", "hostOrEditor": "Ravetree editorial", "verified": true, "source": "Firecrawl search; page fetched 2026-10-02", "notes": "Guest post on productized services as a growth lever for agencies; bio names David as founder of Haus Advisors" }, { "id": "nextbigwin-agency-lifecycle-2026", "type": "byline", "outlet": "NextBigWin", "title": "The Agency Lifecycle: Why Your $10M Strategy Will Kill Your $1M Business", "date": "2026-02-18", "url": "https://thenextbigwin.com/guest-perspective/agency-lifecycle-stages-growth-brick-walls/", "topic": "Four stages of agency maturity and the brick walls between them, drawing on Behind the Agency guests.", "hostOrEditor": "Christian Banach", "verified": true, "source": "NextBigWin author page and article scraped 2026-10-02", "notes": "Guest Perspective: four stages of agency maturity and the brick walls between them, drawing on Behind the Agency guests" } ] }