My Running List of Resources on Copywriting, Brand, and Storytelling

These are a combination of books recommended to me and books that I’ve read. I’m sharing this here as a public collection of recommended books on the topic.

Ogilvy on Advertising

The Boron Letters

The Copywriter’s Handbook: A Step-by-Step Guide to Writing Copy That Sells

CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

The Brain Audit: Why Customers Buy (And Why They Don’t)

Writing Without Bullshit: Boost Your Career by Saying What You Mean

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

Copyhackers Website

Building a StoryBrand: Clarify Your Message So Customers Will Listen

How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often

Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling

Friction: Passion Brands in the Age of Disruption

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters

The Ultimate Sales Letter: Attract New Customers. Boost Your Sales