This is Part 7 of a 7-part series. Check out the full series below.
- Part 1: Why Text Marketing
- Part 2: List Growth Strategies & Consent
- Part 3: Segmentation Strategies
- Part 4: Campaigns & Automations
- Part 5: Composing Great Messages
- Part 6: Measuring & Improving Results
- Part 7: Now What? (You are here)
Wow. You made it.
Over the last seven posts you’ve learned about why text marketing is so important, how to think about growing your list, how to think about segmentation, automations, and campaigns. And finally you learned how to craft a winning message and how to measure and optimize your messages.
I really appreciate your attention through these last six lessons.
And as we wrap up, I want to leave you with a few answers to the questions I hear a lot and that might be lingering in your mind.
Text messages vs email: Which should I send?
The answer to this is that text and email often overlap.
Text is great for when you want to provide a way for your audience to go deeper with your brand.
The reality is, only a small percentage will likely see both your due to emails generally lower open and click rates.
What we have seen work well is thinking of your text list as your VIP club with special benefits.
With that mindset you can use text to give advanced access to upcoming offers, invite them to special events, and other more exclusive things.
What tools should I use to get started?
This is a common question and I’ll share some good starting places, but I want to make one caveat.
I like to tell people that it’s best to understand your goals and requirements first, then develop your preferred strategy. Only then should you consider the tools.
Without that, it’s like starting a discussion of building a house by asking about the best type of hammer. You need a vision and a blueprint before the first tool is used.
The reality is, I recommend different platforms to different clients based on their goals. There are pros and cons to each of them and use cases that work for some better than others.
If you’d like a personalized recommendation based on your goals, let me know.
Will I lose email revenue to text marketing?
What we’ve seen is that it actually acts as a support to email. When both text and email are used together they end up more than each channel independently.
Our theory for why this occurs is that each channel attracts a different type of customer and for the few that overlap, it acts as a second boost.
Isn’t it only younger generations that use text?
We hear this one a lot and the reality is, not at all.
What we have seen is that the younger the recipient, the less engaged they are with incoming messages (so you’ll need to stand out), and the older the recipient the more engaged they are (but don’t send them something irrelevant or they’ll unsubscribe).
The solution in both of these cases is to make sure you’re sending engaging, well-targeted messages to get the best results.
Now what?
That’s it!
I hope you’ve gathered a lot of insight and learning from this course.
At this point, I want to ask you two big favors.
- If you enjoyed these posts, would you hit reply and tell me why? And if not, could you hit reply and tell me what would make it better?
Thanks again for staying with me through this course.