{
  "$schema": "https://raw.githubusercontent.com/jsonresume/resume-schema/v1.0.0/schema.json",
  "basics": {
    "name": "David Hoos",
    "label": "Marketing strategist. Founder, Haus Advisors. Host, Behind the Agency.",
    "email": "david@hausadvisors.com",
    "url": "https://davidhoos.com",
    "summary": "Marketing strategist and builder: positioning, customer research, content and SEO, podcasts, charts, and AI workflows that keep it all running.",
    "location": {
      "city": "Spokane",
      "region": "WA",
      "countryCode": "US"
    },
    "profiles": [
      {
        "network": "LinkedIn",
        "url": "https://www.linkedin.com/in/davidhoos"
      },
      {
        "network": "X",
        "url": "https://x.com/davidhoos"
      },
      {
        "network": "YouTube",
        "url": "https://www.youtube.com/@HausAdvisors"
      }
    ]
  },
  "work": [
    {
      "name": "Haus Advisors",
      "position": "Founder",
      "startDate": "2023",
      "summary": "Growth consultancy for founder-led agencies. 30+ advised."
    },
    {
      "name": "The Outloud Group",
      "position": "Head of Marketing",
      "startDate": "2021",
      "endDate": "2023",
      "summary": "Built the marketing playbook from customer interviews. Leads up over 50% in year one."
    },
    {
      "name": "Conversmart",
      "position": "Marketing Director",
      "startDate": "2020",
      "endDate": "2021",
      "summary": "Led a research report for search and pipeline, an email course, and a brand podcast."
    },
    {
      "name": "The Good",
      "position": "Director of Marketing",
      "startDate": "2016",
      "endDate": "2020",
      "summary": "Thought leadership and SEO. Organic traffic up 500% year over year. Led the site redesign."
    },
    {
      "name": "Lightcast",
      "position": "Digital Marketing Manager",
      "startDate": "2013",
      "endDate": "2016",
      "summary": "Brought in marketing automation. Doubled the email list growth rate."
    },
    {
      "name": "Uncommon Creative",
      "position": "Founder",
      "startDate": "2008",
      "endDate": "2017",
      "summary": "My own design and marketing studio for small businesses."
    }
  ],
  "skills": [
    {
      "name": "Positioning and messaging",
      "keywords": [],
      "summary": "I find the one sentence your buyer will repeat, then make every page back it up.",
      "proof": [
        "The Good: repositioning around one market led to 153% more qualified leads and 55% revenue growth in a year.",
        "30+ agencies advised on who they sell to and why buyers should pick them."
      ]
    },
    {
      "name": "Customer research",
      "keywords": [],
      "summary": "I talk to your buyers and bring back their words, not my adjectives.",
      "proof": [
        "Built a library of 1,600+ real buyer quotes from sales and discovery calls, each tagged to a stage of the decision.",
        "At The Outloud Group, customer interviews shaped a marketing playbook that grew leads by over 50% in its first year."
      ]
    },
    {
      "name": "Content and SEO",
      "keywords": [],
      "summary": "I write for the buyer who is ready, then make sure search can find it.",
      "proof": [
        "The Good: organic traffic up 500% year over year from a thought-leadership program I led.",
        "Haus Advisors: domain rating from 3 to 32, carried by two research pages that writers cite."
      ]
    },
    {
      "name": "Podcasts and video",
      "keywords": [],
      "summary": "I host, produce, and repurpose. One recording becomes a month of content.",
      "proof": [
        "Host and producer of Behind the Agency, on Apple Podcasts, Spotify, and YouTube.",
        "Launched a brand podcast at Conversmart as a content engine for the whole team."
      ]
    },
    {
      "name": "Charts that teach",
      "keywords": [],
      "summary": "I turn a hard idea into one chart a buyer understands in five seconds.",
      "proof": [
        "The Chart Vault: a public library of charts on how service businesses grow.",
        "Chart walkthroughs are my best-performing format on LinkedIn."
      ]
    },
    {
      "name": "AI workflows and automation",
      "keywords": [],
      "summary": "I build AI systems that run on a schedule and report back, not demos.",
      "proof": [
        "I run my own business on scheduled AI routines: research, reporting, CRM cleanup, and podcast production.",
        "This site is one of them. The facts live in a file and refresh each week."
      ]
    },
    {
      "name": "Sales enablement and tools",
      "keywords": [],
      "summary": "I give your sellers the proof, decks, and tools to win without the founder in the room.",
      "proof": [
        "Built the Bottleneck Score, a free five-minute diagnostic that starts sales conversations.",
        "At The Outloud Group, built sales resources from interviews with the account executives who use them."
      ]
    }
  ],
  "projects": [
    {
      "name": "Behind the Agency",
      "description": "Founders on how they actually grew. Host and producer.",
      "url": "https://www.hausadvisors.com/podcast",
      "type": "Podcast"
    },
    {
      "name": "The Chart Vault",
      "description": "Charts on how service businesses grow, free to browse.",
      "url": "https://vault.hausadvisors.com",
      "type": "Chart library"
    },
    {
      "name": "Haus Advisors",
      "description": "My firm. Growth for founder-led agencies.",
      "url": "https://www.hausadvisors.com",
      "type": "Consultancy"
    },
    {
      "name": "Bottleneck Score",
      "description": "Five minutes, and you know how much of your growth runs through you.",
      "url": "https://www.hausadvisors.com/score",
      "type": "Diagnostic"
    },
    {
      "name": "Agency Roles",
      "description": "A curated board of jobs at independent agencies.",
      "url": "https://agencyroles.com",
      "type": "Job board"
    },
    {
      "name": "This site",
      "description": "Markdown in a repo, facts in one file, refreshed by a weekly routine.",
      "url": "https://davidhoos.com/colophon",
      "type": "AI system"
    }
  ]
}