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Strategic Questions for Better Service Marketing
When you get started trying to develop a marketing strategy, there are a number of core questions you need to ask yourself first. Asking the right questions will help you develop hypotheses of the best marketing strategy to begin with. These are the core areas and questions I would recommend. 1. Get clarity on your…
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Now what?
This is Part 7 of a 7-part series. Check out the full series below. Part 1: Why Text Marketing Part 2: List Growth Strategies & Consent Part 3: Segmentation Strategies Part 4: Campaigns & Automations Part 5: Composing Great Messages Part 6: Measuring & Improving Results Part 7: Now What? (You are here) Wow. You made it. Over the last seven…
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List Growth Strategies & Consent
This is Part 5 of a 7-part series. Check out the full series below. Part 1: Why Text Marketing Part 2: List Growth Strategies & Consent (You are here) Part 3: Segmentation Strategies Part 4: Campaigns & Automations Part 5: Composing Great Messages Part 6: Measuring & Improving Results Part 7: Now What? Welcome back.…
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Measuring & improving results
This is Part 6 of a 7-part series. Check out the full series below. Part 1: Why Text Marketing Part 2: List Growth Strategies & Consent Part 3: Segmentation Strategies Part 4: Campaigns & Automations Part 5: Composing Great Messages Part 6: Measuring & Improving Results (You are here) Part 7: Now What? Congrats for making it this far. We’ve…
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Composing Great Messages
This is Part 5 of a 7-part series. Check out the full series below. Part 1: Why Text Marketing Part 2: List Growth Strategies & Consent Part 3: Segmentation Strategies Part 4: Campaigns & Automations Part 5: Composing Great Messages (You are here) Part 6: Measuring & Improving Results Part 7: Now What? Hey again. We’ve made a ton of…
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Campaigns & Automations
This is Part 4 of a 7-part series. Check out the full series below. Part 1: Why Text Marketing Part 2: List Growth Strategies & Consent Part 3: Segmentation Strategies Part 4: Campaigns & Automations (You are here) Part 5: Composing Great Messages Part 6: Measuring & Improving Results Part 7: Now What? Hey. It’s me again. You’ve made it…
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Segmentation Strategies
This is Part 3 of a 7-part series. Check out the full series below. Part 1: Why Text Marketing Part 2: List Growth Strategies & Consent Part 3: Segmentation Strategies (You are here) Part 4: Campaigns & Automations Part 5: Composing Great Messages Part 6: Measuring & Improving Results Part 7: Now What? Hello again. You’ve made it to day…
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Why Text Marketing?
This is Part 1 of a 7-part series. Check out the full series below. Part 1: Why Text Marketing (You are here) Part 2: List Growth Strategies & Consent Part 3: Segmentation Strategies Part 4: Campaigns & Automations Part 5: Composing Great Messages Part 6: Measuring & Improving Results Part 7: Now What? I hear a common theme from the…
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Driving Customer Retention with SMS Marketing
I had the honor of being interview on the Customers Who Click podcast a few weeks ago. Here’s the full interview.
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Lessons from a Recovering Information Addict
Does this sound familiar? “I’ll be ready to ship that latest piece of work just as soon as I do a little more research. “ One more podcast. One more article. One more social post. I have struggled with this and here is what I’m trying to do to overcome it. I hope it is…
